The Build Trap by Melissa Perri

For a long time now I have witnessed teams doing Agile and often it just feels like the teams are following the practices. Too often teams and business forget why they are doing what they are doing. simply going faster isn’t enough. We have to make sure we are building the right thing as a priority.

A really good talk by Melissa Perri explaining how important it is to run experiments and to engage with your customers to understand what it is they really want.

Melissa Perri: The Build Trap [Keynote] from Lean Agile Scotland on Vimeo.

Artifacts and links as referenced in the talk:


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